“We’re not trying to be the low-cost leader,” said Marisa Lytle, vice president of e-commerce and consumer engagement at Demdaco. CNBC spoke with businesses that are looking for other ways to win eyeballs - and customer loyalty - online this week.ĭemdaco, an artisan crafts and gifts purveyor that sells on Amazon and other wholesale channels, is hopeful that it can use Prime Day to build brand awareness, but it won’t be putting its merchandise on sale. Others have inventories that are already too stretched to prime the pump any further. Also, with consumer spending robust, many brands don’t feel the need to slash prices to compete. Experts say Prime Day deals this year could be particularly limited due to supply-chain obstacles that have been caused by the pandemic.
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